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Bob Crimmins

A few months ago, Bob Crimmins launched a daily deal site called Dealometry targeted just at dudes. Now, the Seattle entrepreneur is turning his focus to the gals. Crimmins has started a new e-commerce company called MoonTango, whose lofty goal will be “revolutionizing shopping for women.”

Unlike Dealometry, MoonTango will not be another daily deal site. Instead, Crimmins believes that some of the online shopping sites today miss the mark when connecting with women.

“Women have taken over the Internet. They effectively own it now,” says Crimmins. “That wasn’t true when I started, and for those formative years, I thought of the Internet as something that guys do. But, now, women exceed men in almost every category of engagement online.”

Women account for roughly 65 percent of online spending and up to 85 percent of all household spending, making up what Crimmins describes as the “most powerful buying demographic on planet Earth.”

“There’s some value add that has been left out of the equation in the shopping experience for women,” said Crimmins. “We aim to capitalize on that miss.”

What does a guy from Seattle know about the shopping needs of women?

Given his gender, Crimmins admits that there is a certain design and personality aesthetic that he won’t be able to bring to MoonTango. But he’s working with some top-notch women who he plans to announce in the coming weeks as the site gets closer to launch. (Tentatively slated for late June).

Throughout his life, Crimmins said he always worked closely with women, whether it was serving as president of a choir in college or working closely with female entrepreneurs in his role as an advisor at Startup Weekend.

MoonTango is not affiliated with Dealometery, which he started as a fun side project in partnership with Deal Co-op. (Deal Co-op is a graduate of TechStars where Crimmins serves as a mentor).

Crimmins, who also runs the Startup Poker 2.0 events in Seattle, said he’s putting all of his chips behind MoonTango. “This is my full-time gig,” he tells GeekWire.

MoonTango has raised $20,000 from a New York physician, with plans to pull in $200,000 in seed financing. The company had planned to raise even more cash, but Crimmins said he decided that it was better to pursue the “lean” approach to starting new businesses.

“We believe that the valuation will build quickly because of the nature of the business,” he said somewhat cryptically.

Crimmins has spent more than a decade creating new startup companies, including iMedExchange, 3D Grid Health Care and Innovative Health. But until now, he said, his wife never really connected with his work.

“As a customer herself and as a team supporter of the Bob Crimmins entrepreneurial project, that is a good place to be,” he said.

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