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The new Amazon.com home page includes a larger search box, and a drop-down navigation menu. (via The Next Web)

Amazon.com confirmed to the Wall Street Journal over the weekend that it’s testing a redesign of its website, with a cleaner look, a larger search box, more white space and a new emphasis on digital content.

Yes, it’s hard to view this as anything but preparation for the forthcoming launch of Amazon’s Kindle tablet — even though the company still isn’t talking publicly about those plans.

A small number of users first started seeing the changes last week. Amazon says it’s gradually rolling out the redesign to more users, although the timing of a full launch is still to be determined, TechCrunch reports.

The Next Web has more screenshots, including product pages and a drop-down navigation menu.

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