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Representatives from nearly all of the major Seattle angel investment groups recently gathered to discuss their craft at a meeting of the MIT Enterprise Forum Northwest. There were some words of wisdom shared with the entrepreneurs in the crowd, and I was especially struck by angel investor Byron McCann’s advice.

“The entrepreneur has to keep in mind: You never stop selling your company. You are selling it to your employees. You are selling it to your customers. And you are selling it to your partners. And you are selling it to your spouses. And you are selling it to your investors. And you have to sell yourself, right? Because if you are the CEO, you have to believe 150 percent of what you are doing. So, you really never stop selling every day. So, that is a mindset that you must have.”

Here’s a recap of the talk, with the first six minutes devoted to introductions.

[Flickr photo via Aunt Owwee]

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