Game characters get ‘Boobies Rule’ shirts for breast cancer awareness

NFL teams are doing it, and maybe you’ve already sported a pink piece of clothing to show your support for breast cancer awareness. Now, a Bellevue-based video game startup is making that possible, virtually. U4iA Games – pronounced euphoria – has teamed up with apparel company Boobies Rule to offer gamers virtual T-shirts for their in-game characters…. Read More


Activision vets land $5.6M for new gaming startup U4iA

U4iA, a stealthy gaming company developing what it dubs “hardcore, browser-based games for the connected generation,” has raised $5.6 million in new financing from undisclosed strategic partners in the games industry, GeekWire has learned. That brings total funding the company, which emerged on the scene last fall to about $7 million. U4iA, pronounced “euphoria, hasn’t disclosed… Read More


U4iA looks to target hardcore social gamers with new studio

Two former Activision employees have started a new studio in Bellevue called U4iA to develop what it dubs “hardcore, browser-based games for the connected generation.” Chris Archer, who most recently served as the studio head and director of development at Sony Online Entertainment and worked for a number of years at Activision, and Dusty Welch,… Read More