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Study: ESPN viewers more likely to visit car dealerships

There’s a new television season coming up this fall, and that means new insights about product placement are here. Placed, the Seattle location analytics startup, today released new numbers that look at how television watchers engage with brands who spend money to get in front of viewer eyeballs. According to the study, companies will spend $66.4 billion in… Read More

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Placed Insights reveals where people shop most; McDonald’s, Walmart, Subway lead the way

After two years of hard work, a name-change and an incredible amount of data crunching, Placed has become the first company to offer a ratings service to help understand where people are going in the physical world.  “This is everything that Placed has been working on these past two years,” CEO David Shim said. The Seattle location analytics… Read More