yeildex

Madrona, Amazon and others pump $10 million into online ad analyzer Yieldex

Madrona Venture Group and Amazon.com are among the backers in a $10 million round for Yieldex, a New York-based company that helps online publishers increase revenue by providing inventory analysis, forecasting and pricing. New investors in the round include Triangle Peak Partners and Hearst Interactive Media, the digital arm of the New York publishing giant. Total… Read More

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Amazon.com and Hearst deepen their partnership

Amazon.com is expanding its relationship with Hearst Corp., the large magazine and newspaper publisher known in the Seattle region as the company behind SeattlePI.com, formerly the Seattle P-I newspaper. The companies said in a news release this afternoon that they’ve “entered into an expanded, multi-faceted consumer marketing, e-commerce and content relationship.” As part of the… Read More