The market for tech mergers and acquisitions is strong right now. Facebook is acquiring Oculus. Comcast is buying Time Warner Cable, and AT&T is combining with DirecTV. Not to mention all the rumored deals in the works, including the latest — a report that Google’s newly acquired Nest division is itself interested in acquiring connected home camera company Dropcam.

Microsoft CEO Satya Nadella. (Microsoft file photo)
Microsoft CEO Satya Nadella. (Microsoft file photo)

So what about Microsoft? Oh right, the Redmond company just completed one of the largest acquisitions in its history, the $7.2 billion purchase of Nokia’s Devices & Services business, transforming Microsoft into a smartphone maker.

But that was Steve Ballmer’s deal. Microsoft’s new CEO, Satya Nadella, has a chance to make his mark with a major acquisition — something bold and perhaps even unexpected that could reshape Microsoft’s business or lay the foundation for future flagship products.

Microsoft employs an experienced team of corporate development execs, and we wouldn’t presume to tell them how to do their jobs. But just for fun, the GeekWire team put our heads together and came up with a list of potential Microsoft acquisitions, below. They range from some very realistic (or at least conceivable) deals to game-changing acquisitions that are, admittedly far less likely to happen.

Of course, there’s a case to be made that Nadella should avoid big deals altogether, for now. Acquisitions are very tough to pull off successfully, as evidenced by Microsoft’s failed attempt to swallow aQuantive. The company has gone through a year of unprecedented change, and it’s only now starting to integrate the Nokia devices business, with no guarantee of success. There’s something to be said for focusing instead on accelerating and expanding the pipeline of innovation inside the company.

But M&A is a timely topic: With Nadella appearing tonight at Re/code’s Code Conference, he’ll be rubbing shoulders in the hallways with the top executives of many potential acquisition targets, talking with many of them for the first time in his new role.

Box CEO Aaron Levie
Box CEO Aaron Levie

So what should Satya buy? Here is our attempt at a shopping list.

Box: The enterprise cloud storage company would bolster Microsoft’s efforts to offer cloud services to large companies, something that is high on Nadella’s agenda. As a bonus, Mercer Island’s own Aaron Levie would get a chance to help shake up his hometown software giant from the inside. Box has delayed its IPO, which could open the door for a large acquirer.

Sonos: If you’re building the Internet of Things, don’t forget the speakers! The wireless home audio company has a loyal following among music fans, and it has a Microsoft pedigree already, having brought former Xbox exec Robbie Bach onto its board in 2011, and more recently hired former Xbox executive Marc Whitten as its chief product officer. If Nadella wants to double-down in the living room, Sonos could be a logical step.

jawboneJawbone: Speaking of speakers, this privately held company markets wireless Jambox speakers and Bluetooth Jawbone headsets, but the real appeal for Microsoft would be the Jawbone UP wristbands, which would instantly give Microsoft a serious presence in wearables.

Evernote: Right, probably not going to happen. Microsoft seems intent on competing in this market with its own OneNote apps, as evidenced by OneNote’s integration into the Surface Pro 3 pen. But Evernote has a loyal fan base on a variety of devices, and made its mark by leading the way for synchronizing notes across platforms.

Haiku Deck:  Hey, Adam Tratt, you never know, it could happen! The former Microsoft product manager and his team at Seattle startup Haiku Deck have reimagined the process of creating slide decks with their easy-to-use apps for iPad and the web, giving people a new way to create presentations. The next version of PowerPoint could benefit significantly from their approach.

Reed Hastings
Reed Hastings

LinkedIn: Microsoft has dabbled in social networks on its own, through its acquisition of Yammer, and as a pre-IPO Facebook investor. But in contrast with Facebook, LinkedIn’s business focus actually fits more closely with Microsoft’s strength in enterprise technology. If it were to happen, it would be a massive deal, given LinkedIn’s status as a public company valued at nearly $20 billion.

Netflix: Another whopper here, in more ways than one. Netflix has a market value of nearly $24 billion, and CEO Reed Hastings — a former Microsoft board member — would be unlikely to go down this path. But Netflix would significantly boost Microsoft’s position in content and home entertainment, with lots of natural tie-ins to the Xbox business beyond the current Netflix apps for Microsoft’s consoles.

Tableau Software: Tableau’s newfound status as a public company makes this less likely, but the data visualization software company plays into Microsoft’s broader push to bring “big data” tools and insights to the masses. Tableau is also based in Seattle, which would (theoretically) make the integration easier for the companies, and give Microsoft a presence in the Center of the Universe (a.k.a. Seattle’s Fremont neighborhood).

Tesla Motors: The suggestion that Microsoft would buy an electric car maker — and Elon Musk would be willing to sell — divided the GeekWire newsroom, with certain members of the team declaring it a ridiculous idea. Yes, it is a bit far-fetched. But hey, as long as we’re talking about Microsoft’s future, why not completely break the mold? The car is just another connected device, and Tesla is certainly a better candidate for Microsoft than, say, General Motors.

John Legere
John Legere

T-Mobile US: File this one under “out of the box.” T-Mobile has been shaking up the wireless industry, and attracting interest from its larger competitor Sprint (and its parent, SoftBank) as a merger candidate. So why shouldn’t Microsoft jump into the wireless industry? As a bonus, the Bellevue-based company is just down the road from Microsoft, and T-Mobile’s brash CEO John Legere would introduce the concept of on-stage profanity to Microsoft’s product launches.

OK, that’s our list. It was a fun exercise, although we probably won’t be getting recruited by any M&A departments anytime soon.

What do you think? Tell us we’re nuts and post your own list below.

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  • WeaponZero

    Musk won’t sell Tesla, especially to Microsoft.

  • DaMarico Fowler


    • Robert Pearson

      they would be better off buying Nitro PDF over adobe. Then wrap it into the office family.

      • James Cain ✓ᵛᵉʳᶦᶠᶦᵉᵈ

        lol, not acrobat. He means Adobe, creative suite, etc, Now that they bought the ntrig pen, and with surface 4 coming out, Adobe is a perfect purchase for Microsoft. and drop the price of Acrobat Pro down to $29!

  • Guest

    Smartsheet. Enterprise move and it’s what Excel should be for the enterprise eventually.

  • Maxx Delusional

    They should buy Insteon

  • Patrick Husting

    Most MSFT’ers would say they could build all that instead of purchasing those companies.

    • Dave

      For most, they would say they already have built or previously built a better product. Just the market doesn’t recognize it.

  • buzzbruggeman

    Smartest pick in this list would be Evernote. Getting Phil Libin in the package would be a huge win. Dramatically more useful product than OneNote.

  • longthebtc


  • Scott

    How could you forget Xamarin? That’s my #1 target for Microsoft.

  • guest

    You’d have to take a pretty big bong hit to think that acquiring Tesla makes any sense at all for MSFT.

  • Mike

    VMware checkmated MS at the virtualization game when ESXi went to freeware while Hyper-V was struggling with performance issues. ESXi now runs on the bottom in most datacenters in the world and that unfortunately for MS will not be changing for a very very long time. MS should buy EMC and gain ownership of VMware that way. By doing so MS would completely own the virtualization market outside of Citrix which is a niche marginal player. Owning the virtualization market might be the most powerful position to hold in the IT sector over the next 25 years and having EMC along as the backend storage technology doesn’t hurt either.

    • Kevin Mansel

      +1 love this idea

    • Dave

      Interesting concept but impossible economically. Even before a takeover premium, which would need to be huge, emc has a $55 billion market cap. And VMware has a $40+ billion market cap, only 1/3rd of which is held by emc at the moment. Call it $75-90 billion to buy emc, another $40-70 billion to buy the remaining 2/3rds of VMware given their different growth rates and profiles. That is somewhere around 1/3-1/2 of Microsoft’s market cap.

      • Mike

        Thanks for pointing out the economics as I had no idea but yeah I suspect it’s impractical at this point. They probably waited far too long. I remember my boss seven years back expecting MS to make a netscape example out of VMware, well those days are long gone now. MS may never have another monopoly going unless they boldly spend their way to it. Acquiring Dell might have been a good fit too. Even though mobile is here to stay and disrupted the market which sent MS for a tumble the corporate datacenter is still vital and Dell is a trusted server presence there. Anyone who owns VMware and Dell would have great sway in the datacenter for a long time. Cisco owns the network side and will hold dominant all through the IPv6 migration. MS could grab Dell I think and do nicely on the devices side, I don’t see the downside even though the home desktop is dried up for good, Poweredge servers are still solid, most people where I work still dev on Precision workstations. The services side for MS is a long haul struggle, I don’t see any bright spots in the immediate future. Nadella is probably an improvement but Hyper-V and Azure somehow gaining traction is more wishful thinking than a valid expectation it seems to me. Nothing compelling there at the moment.

        • Mike

          I just googled around and read MS was at least indirectly involved with putting money up for Dell. Sorry I’m so out of the loop. Good move though IMO. There’s a lot of potential with Dell tablets running 8.1, put a good daylight readable tablet on the market (innovate, bring build quality, create more usage scenarios) with Windows 8.1 and let people buy Office as an extra because Office is the cash cow, price it right with the ipad not above and it will slice into apple bigtime.

  • Dexter Fernandes

    Buy google :3

  • Vineet Gupta


  • uberlaff

    I really like Box and Jawbone.

    Box is obvious…
    Jawbone creates really nicely designed connected devices. This sounds like a company primed for the Internet of Things to me.

    • Robert Pearson

      both would help but I don’t see jawbone selling out but who knows. everyone has a price


    How about Twitter ?

  • Slaggggg

    Why do any of these? Microsoft has enough lack of focus as it is.

  • Scott Moore

    You totally missed an obvious choice: Cheezburger! We’d make Microsoft cool with the millennials (they need help there) and our content powers totally time-wasting activities across all platforms. Added bonus: after SteveB secures the Clippers and moves them back to Seattle and Key Arena for a couple years while the new arena is built, we could supply secure parking 2 blocks away.

  • Samir Shah

    None of them; except for small companies. They need to be in digestion mode after acquiring Skype and Nokia.

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