netflixdroneThe folks over at Netflix seem to have a few extra hours on their hands and decided to produce a video that pokes fun at Amazon’s ambitious plans for a drone delivery system.

The spoof, which mocks Amazon’s long-term vision for delivering products through the air, shows a “Drone 2 Home” service that zips Netflix DVDs to your exact location — whether it be in the bathroom, out camping, or at the park — within minutes.

“Unlike other companies trying to rush unproven technology to market, we have literally spent days working out most of the bugs,” jokes Netflix, which then shows a drone exploding on top of a woman.

The drone itself actually looks like a device from DJI that we saw at CES last month in Las Vegas. Hacking Netflix first spotted the video after Netflix engineering director Paul Johnson uploaded it to YouTube.

Netflix, which has seen profits from its DVD business decline, still dominates the streaming space, but Amazon has made small gains as of late with its Prime Instant Video service. While Netflix recently released an entire season of its uber-popular House of Cards show, Amazon is working on its own second batch of original series and gave Amazon Prime binge-viewers their own smorgasbord earlier this month with a new collection of pilots to consider.

Though the two companies compete in the video streaming space, the twist is that Netflix runs on Amazon Web Services.

Watch the video below. It didn’t really get me laughing out loud — neither did the other drone-related parodies —but you might think otherwise:

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  • Guest

    Congrats to Netflix! This viral creative should help the company turn around its declining DVD business. Antidotally, I’ve noticed that my DVDs have been shipping much more slowly than usual. A drone strike would be much better.

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