Tony Prophet

Microsoft has hired Tony Prophet, a longtime HP exec who oversaw operations in the computer maker’s key Printing and Personal Systems group. Prophet will lead Windows marketing, the Redmond company said this afternoon.

The company said in a statement, “We can confirm Tony Prophet will be joining Microsoft as corporate vice president, Windows Marketing, reporting to Chris Capossela. Tony will focus on growing the Windows ecosystem and enabling our partners to be more successful building on Windows.”

He’s expected to start at Microsoft in early May.

The hire is notable in part because Prophet spent so many years as a Microsoft partner, and brings that perspective and experience to the new job with the Redmond company.

As the new Windows marketing chief, he faces a major challenge as Microsoft grapples with declining sales of Windows PCs and attempts to catch up to Apple and Google in smartphones and tablets, while expanding further into hardware development.

Thom Gruhler, who previously led Windows marketing, will shift to Microsoft’s Applications & Services Group in an unspecified role, according to a report by Mary Jo Foley of ZDNet.

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline


  • Blah

    How is this a good thing? HP’s personal systems group revenue has declined 10% a year for the past couple of years and printing has been declining at 5% or more a year. The best anyone can say about the personal systems group revenue is that they have declined less than many of their competitors. Hard to see this as an inspiring choice.

  • Corey McMahon

    As a hopeful Microsoft fan, this is so disappointing and is such a missed opportunity to bring in someone that better aligns with Satya’s mobile-first, cloud-first agenda. Tony was a supply chain expert at HP, not a marketer. How does that help re-energize real change and innovation that’s killed both MS and HP. This hire clearly confirms that a) Microsoft still doesn’t get mobility marketing b) and doesn’t have the brand anymore to capitalize on a better suited candidate. Instead, they bring in a person who’s core competency is PCs, spent the last 3 years losing market share and could not breakthrough with a winning strategy for real emerging devices like tablets, phones, etc. Baffling.

Job Listings on GeekWork