Facebook announced today that it brought in $2.6 billion in revenue last quarter, up 63 percent from the same period a year ago. In addition, the company reported $780 million in profit on earnings of 31 cents per share.
That’s good news for the social networking company, which beat estimates from the Thomson Reuters survey of financial analysts, which pointed to revenue of $2.33 billion, and earnings of 27 cents per share.
“It was a great end to the year for Facebook,” Facebook CEO Mark Zuckerberg said in a press release. “We’re looking forward to our next decade and to helping connect the rest of the world.”
In addition, Facebook reported that it had 1.23 billion monthly active users in December, and an average of 757 million daily active users during that same period. Even though it has been labeled passé over the past several months, the company continues to add to its active user base year-over-year and quarter-over-quarter.
The company also saw massive increases in its mobile user base, with 945 million mobile monthly active users, a 39 percent increase over the year-ago quarter. Mobile-only use also grew, as Facebook reported that 296 million monthly active users only accessed the network from their mobile devices.
Facebook has made a number of changes to its News Feed in order to try and draw users to the social network on a regular basis, and it seems to be working.
On the business side, the company’s advertising revenue grew 76 percent year-over-year to $2.34 billion, with mobile ad revenue making up 53 percent of that amount in the quarter. One of the new products this year that probably contributed to that growth was the company’s first test of its high-priced auto-playing video advertisements, which launched in mid-December.
Interestingly, the U.S. and Canada continue to make up the largest geographic segment of the company’s revenue, even though Facebook has larger user populations in each of its other markets.
Facebook’s stock is currently up more than 8 percent from its close at $53.53 a share in after-hours trading as of this writing.
Here’s a more detailed look at Facebook’s financials: