Only offering its Fire Phone exclusively through AT&T isn’t helping Amazon sell more smartphones.
That’s the somewhat unsurprising finding from Chitika Insights, a research firm that calculated usage growth by tracking the number of ad impressions from mobile web browsers during the past month.
The Fire, which debuted July 25, did not have nearly as much web traffic share as the LG G3, which was released in July on multiple carriers.
The slow sales growth likely isn’t a concern for Amazon and CEO Jeff Bezos, who has always “been willing to be misunderstood for a long period of time.”
“While Amazon certainly is looking to make the Fire Phone a hit, current conditions show this being more realistic as a long-term goal rather than a short term one,” Chitika notes.
Reviews of the Fire have been generally mediocre. Consumer Reports recently noted that while the Fire’s new and innovative features like its Dynamic Perspective 3D effect are impressive, the phone’s interface and battery life were subpar.