amazonnetflix-22Netflix and Amazon.com are going old-school in their attempts to gain viewers for their Web TV series, with both companies taking out full page ads in The New York Times on Saturday. The ads were spotted by venture capitalist Chris Fralic, and they indicate just how far Netflix and Amazon will go to gain viewers.

Amazon is promoting its dark comedy “Mozart in the Jungle,” which debuts on Dec. 23. Meanwhile, Netflix is getting the word out on its 10-part highly-rated “Marco Polo” series, which is now streaming.

Interestingly, while Amazon and Netflix compete for viewers, they are also key partners. Netflix is one of the biggest users of Amazon Web Services, the cloud computing platform that powers the behind-the-scenes infrastructure of Netflix.

Hat tip to Re/code.

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