AWS-Logo-OrangeCompanies looking to register a new domain name have another provider to choose from: Amazon Web Services.

The company launched a domain registration service as a part of its Route 53 domain management product that also provides DNS management and a service to check the health of a web application.

The rates Amazon is offering are competitive with other players in the domain registration space. It’s possible to buy a .com for $12 from Amazon, which would ordinarily cost around $15 when purchased from GoDaddy. In addition, the service offers a variety of new top-level domains, like .technology and .shoes for people looking for some more exotic names.

Consumers might be a bit put off by the process of obtaining a domain, since it requires use of AWS’s web console, but web developers who are already using AWS could find the new service to be quality one-stop shopping for all of their web service needs.

The news comes more than a month after Google announced its entry into the domain name business, in a move to get more small businesses started with their own websites. Both moves have the potential to upset the domain registration industry, which hasn’t seen a whole lot of interference from major internet companies in recent years.

Both Amazon and Google have established brands with plenty of consumer trust, and they’re entering a market with companies that are known for trying to tack on additional charges to customers’ bills. That alone could be enough to threaten the status quo.

Comments

  • Mike Christensen

    Anyone know if they charge a fee for private registration? That’s what irks me about NSI.

  • Mike

    WTF? “It’s possible to buy a .com for $12 from Amazon, which would ordinarily cost around $15 when purchased from GoDaddy” — This is not true. Every time I’m in the mood to buy a domain name, I spend anywhere from 99 cents to $4 for a domain name at GoDaddy. GoDaddy often has coupon codes out and often has deals. And Amazon books like ‘Domain Registration Buyer’s Guide’ that tell people how to get domains for 99 cents (source: http://www.amazon.com/dp/B00DSKNW2C/) or the Honey plugin (http://www.techrepublic.com/blog/google-in-the-enterprise/the-honey-chrome-extension-an-example-of-whats-new-and-better/) to help located the latest codes and run through them for you automatically. So whether you are buying a single domain or in bulk from GoDaddy, you can ORDINALLY get a domain for way under $15. Even if you renew the domain it’s not going to cost you $15. Can you provide an example of where you GoDaddy “ordinally cost around $15) for a .com? The ones that charge that much (to as high as $45 for a .com) domain are Network Solutions and Register.com They are the expensive registrars, which amazes me that people pay them as much as they for a domain. It’s insane to me. I’ve been buying domains for years. Why throw all that money on a single domain when you can get it a lot cheaper and at a reputable registrar like GoDaddy or even 1&1 offers 99 cent .com domains (which often times includes free private registration).

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