Amazon should acquire Sears Holdings, including 2,400 Kmart and Sears stores, creating a major physical retail presence in the U.S. and allowing the stores to double as new distribution centers.
And the Seattle company should axe the Kmart and Sears brands.
At least, that’s the contention of retail industry analyst Robin Lewis, writing this week in a post on his Robin Report site
“This could fall nicely into Bezos’ hungry little hands,” writes Lewis, referring to the Amazon CEO. “Amazon might be able to cut an incredible deal, at least far less costly in time and capital, than building or leasing its own nationwide distribution centers/stores.”
“So, in my opinion, bye, bye Sears and Kmart brands, hello Amazon, replacing those brands wherever they appear, store nameplates included,” he writes. “Why not? The Amazon brand name is simply more powerful today, and I suggest even more so among the younger generation, well on its way to becoming the largest consumer segment.”
Given the company’s love of technology and pursuit of efficiency, any large-scale move into physical retail would no doubt include a heavy element of automation and robotics.