It has been more than three years since Adobe unveiled Creative Cloud, its subscription service for people who use its powerful suite of creative tools. Rather than releasing regular boxed updates to applications like Photoshop and Premiere, the company switched to a subscription model that gives users access to the company’s library of apps for $49.99 a month.
That plan left out budget-conscious photographers who don’t need the whole Creative Cloud suite at their fingertips. Now, photographers have their own dedicated Creative Cloud Photography plan. For $9.99 a month, users can get access to Photoshop and Lightroom through Creative Cloud, as well as Adobe’s Lightroom app for the iPad and its new Lightroom app for the iPhone.
Since September, Adobe has been offering the same deal to users who have an old Photoshop license, but this is the first time that new users can pick up the same deal.
It’s a part of Adobe’s massive Creative Cloud 2014 update, which brings new features to all of the CC products. The company is still committed to continually updating all of its products as new features are ready, but this update is designed to offer certain stakeholders like enterprise customers and tutorial makers a clean break every year so they can create new books and guides for the updated apps.
The new subscription tier seems like a win-win for just about everyone involved. Photographers who want to use Creative Cloud can do so without having to pay for more than a dozen programs they won’t use, and Adobe can bring more users onto its subscription services.
Fans of Adobe Lightroom who prefer to purchase it as a standalone product won’t need to fear it going subscription-only yet. Adobe is still selling the latest version as a subscription-free app for $149, and that won’t be changing any time soon.
Adobe isn’t the only company that has recently scaled back its subscription-based software plans for consumers who require fewer products. Microsoft announced a new Personal tier for Office 365 earlier this year that allows users to license Office on one computer and one tablet for $7.99 a month, down from a traditional Home subscription that costs $9.99 a month.