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Werner Vogels
Werner Vogels

SAN FRANCISCO–The way Amazon CTO Werner Vogels sees it, there isn’t going to be one winner in the cloud space as Microsoft, Amazon, Google and others duke it out to attract new customers to their different cloud platforms.

“We’ve always said that this is too good a business,” he said. “This is not a winner take all market.”

Vogels took the stage at the GigaOM Structure conference in San Francisco today to discuss Amazon’s strategy with Amazon Web Services, its popular cloud platform that powers companies ike Netflix, AirBnB and Instagram. In the future, Vogels said that customers will rely even more heavily on the cloud, especially as more and more connected devices come onto the market.

“Your device that you have is just a window into data that you have stored in the cloud,” he said.

Vogels envisioned a treadmill that could give him access to all the data he had stored server-side so that he could watch video or access files while working out.

When asked about revelations about NSA spying stemming from leaks by Edward Snowden, Vogels seemed unfazed, saying that he sees the leaks as a way to educate AWS customers on security tools that are available to them. He said companies should work to provide security to their customers, first and foremost, and give users protections to ensure that their data is safe.

Many countries outside the U.S. are mulling new privacy regulations that would require cloud service providers and others to abide by certain rules about where data gets stored, in light of Snowden’s leaks. Vogels said that those regulations, at least as they’re currnetly written, won’t cause problems for Amazon.

“I have yet to see a privacy regulation that cannot be met with good architecture principles,” he said.

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