New York-based Totsy today is announcing that it has acquired the assets of Mamasource, a daily deal site for moms. As part of the deal, Totsy is acquiring about two million members, bringing total membership in Totsy to about five million.

“We look forward to providing our expanding group of member moms with the best daily deals and products,” said Totsy co-founder and CEO Guillaume Gauthereau. “We feel adding  Mamasource’s curated list of national daily deals from trusted retailers and service providers will enhance our user experience and help us meet our goal of making moms’ lives as easy as possible.”

In November, Seattle-based Zulily announced that it had more than 10 million members for its daily deal offering, most of whom subscribed to its daily email newsletter.  At the same time, Zulily announced a whopping $85 million funding round, one which valued the company at $1 billion..

Totsy also is well funded, having raised an $18.5 million round last summer.

Mamapedia, a content-oriented company and the parent of Mamasource, will continue to operate as a separate entity.

Interestingly, Zulily recently expanded its efforts in the online content arena when it invested in Red Tricycle, alongside venture capital firm Maveron.

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  • Jack Murphy

    Interesting to see these two well funded startups go toe-to-toe. Big acquisition for Totsy. Competition breeds excellence so customers will be happy in the end

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