The Internet search alliance between Microsoft and Yahoo appears to be stuck in neutral, and Yahoo CEO Marissa Mayer wants that to change. Speaking at the Goldman Sachs Technology and Internet Conference in San Francisco Tuesday, Mayer said that the pact with Microsoft was not meeting expectations.
“One of the points of the alliance is that we collectively want to grow share rather than just trading share with each other,” Mayer said during her talk.
“We need to see monetization working better because we know that it can and we’ve seen other competitors in the space illustrate how well it can work.”
The remarks come at a critical time and follow an announcement last week that Yahoo planned to work more closely, placing advertisements from Google’s AdSense and AdMob properties on Yahoo sites.
Microsoft and Yahoo launched their search alliance in 2009, joining forces in an effort to compete more effectively against Google. Microsoft provides the underlying search technology for Yahoo and powers the search-related advertising platform. So far, the results haven’t met expectations, and after coming on board, Mayer was talking extensively with Microsoft CEO Steve Ballmer about improving the partnership last year, according to AllThingsD.
According to Reuters, Mayer also plans to cut back on the company’s line-up of mobile apps and bolster its online properties.
Earlier today, Yahoo purchased Seattle mobile startup Alike.