Leanplum, a TechStars Seattle grad which is building technology to test features within gaming apps, has raised $825,000 in angel financing from Kima Ventures, VoiVoda Ventures, Seattle angel investor Andrew Wright and others.
The company, led by former Google employees, relocated to San Francisco after graduating from the TechStars program last fall.
“Leanplum is solving a very acute pain point for mobile app companies, as we experienced this while at Google,” said Leanplum CEO Momchil Kyurkchiev in a release. “Our technology makes it simple for companies to continuously test everything in order to maximize mission critical metrics such as acquisition, retention and monetization.”
The service is designed to allow developers to test various aspects of the app, with the company saying that it can be installed in 10 minutes.
“We are in entering a new era of freemium mobile apps and games as services where continuous A/B testing will make the difference between success and failure,” said Wright.
Wright is a good ally to have, since he previously founded the RealArcade business within RealNeworks. He’s been getting more active as an angel investor.