TechStars grad Leanplum raises cash, looks to help game developers test apps

Leanplum, a TechStars Seattle grad which is building technology to test features within gaming apps, has raised  $825,000 in angel financing from Kima Ventures, VoiVoda Ventures, Seattle angel investor Andrew Wright and others.

The company, led by former Google employees, relocated to San Francisco after graduating from the TechStars program last fall.

“Leanplum is solving a very acute pain point for mobile app companies, as we experienced this while at Google,” said Leanplum CEO Momchil Kyurkchiev in a release. “Our technology makes it simple for companies to continuously test everything in order to maximize mission critical metrics such as acquisition, retention and monetization.”

The Leanplum team

The service is designed to allow developers to test various aspects of the app, with the company saying that it can be installed in 10 minutes.

“We are in entering a new era of freemium mobile apps and games as services where continuous A/B testing will make the difference between success and failure,” said Wright.

Wright is a good ally to have, since he previously founded the RealArcade business within RealNeworks. He’s been getting more active as an angel investor.

Leanplum — which we featured on GeekWire last October — was one of my favorite pitches from the TechStars Demo Day. You can watch the pitch here:

  • http://www.facebook.com/blairlewis Blair Lewis

    Great idea, should be very useful, can’t wait to get to try it

  • http://www.nosnivelling.com/ daveschappell

    very cool — I thought I saw their logo in RocketSpace in San Francisco last week — now I’m sure of it. will have to track them down to say hi and congratulate in person the next time I’m at RocketSpace

  • http://robiganguly.com/blog Robi Ganguly

    Way to go Leanplum, nice job guys!

  • shivaas

    Great work Momchil and Andrew.. great guys working on a good problem!