Cheezburger is adding a little more beef to its executive ranks.
The six-year-old Seattle online humor company, best known for its I Can Has Cheezburger cat photo site, today announced that Scott Moore has joined as president and COO. The Microsoft and Yahoo vet also is joining the company’s board.
Cheezburger is looking to reenergize itself after a layoff of 35 percent of its staff earlier this year, and the departure of many top execs (including chief revenue officer Todd Sawicki, Chief Technology Officer Scott Porad, and others).
Moore, the former general manager of Microsoft’s MSN consumer portal and former senior vice president and head of media at Yahoo, looks to be the guy to help lead the new charge.
“The humor category is taking off in social and on mobile and Cheezburger is well-established and differentiated in both areas as well as with advertisers. I’m excited about the opportunity to build competitive advantage in a growing media category with broad audience appeal and exciting creative challenges,” said Moore. “Cheezburger is loved by its audience and is poised to go to the next level as a business. I couldn’t be more excited to join Ben and the team.”
Cheezburger continues to be led by founder Ben Huh, who said that Moore’s appointment will help turn the company into “a mainstream entertainment destination.”
The company raised $5 million last December, which followed a $30 million round in 2011. It now employs about 40 people, and attracts about seven million visitors per month on mobile and desktop in the U.S.