ador44Ador will soon be taking the wraps off of its new fashion shopping service. But the company, which emerged from heavily-funded social networking site Lockerz earlier this year, first is raising some fresh capital.

The company has pulled in an additional $8.9 million in venture funding, according to a SEC filing today. Ador CEO Mark Stabingas declined to comment on the funding, saying he wanted to keep focusing on the product.

“It’s early, but we’re getting encouraging feedback,” said Stabingas, a former Amazon.com executive who joined Lockerz in April 2011. Ador emerged from private beta two weeks ago, and the company also recently released iPhone and Android apps.

“You’ll be hearing a lot more from us in the weeks ahead,” he said.

Ador says that it operates a catalogue of thousands of fashion items, allowing shoppers to find the best price. As the company says, “Eyeing that cute Rebecca Minkoff crossbody, but wish it were on sale? Just adore it and we’ll alert you the second it drops in price.”

Directors listed in the SEC filing include Divya Gugnani, the founder of Send the Trend and Behind the Burner, and Marty Patterson, a director at Liberty Media. Lockerz founder Kathy Savitt, a PR veteran and former Amazon exec who was named Yahoo’s chief marketing officer last year, also is listed as a director. Previous directors at Lockerz such as venture capitalist John Doerr; tech exec Greg Maffei and others are not listed as directors in the latest filing.

The company has kept a low profile since its transition away from Lockerz, one of the most heavily-funded Seattle Internet startups. That company raised more than $65 million from marquee investors such as Kleiner Perkins Caufield & Byers, former Microsoft CFO Greg Maffei; DAG Ventures, Live Nation and others.

Earlier this year, Lockerz eliminated a number of staffers, with a spokesperson for the company saying at the time that it is in the “early stages of a transformational change in the way consumers discover and consume products and content. ”

Comments

  • Manes

    Let’s hope Kathy Savitt does not touch this new site. History has show time and time again that she knows nothing about creating an online product. She should just stick to being a C-level executive at Yahoo and stay away from anything that has to do with Ador.

  • Drester

    The CEO, who was too busy to comment, commented on the article in the most appropriately douchey way, “I’m too busy to comment”. See you in the trash Mark.

  • Frocko

    Let’s recap Lockerz’ painful history:
    2009 Lockerz was founded
    2010 Lockerz acquired a bajillion companies that did nothing for its business
    2011 Lockerz changes from a free prize site to a Pinterest clone
    2012 Kathy Savitt jumps ship (after numerous affairs and company that’s financially in the toilet)
    2013 Lockerz morphs into Ador

  • guest

    Kathy Savitt doesn’t know how to run a business. Lockerz is living proof of that – just look where that site is now (in the dumpster).

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