Nokia is getting creative to show how badly it wants an Instagram app for Windows Phones.

“We’ve been listening, and we know you all love Instagram,” writes Nokia’s Paul Coombes. “The only way for us to show how much the Nokia community really care about bringing this world class app to Windows Phone, is by having a little fun and showing Instagram just how passionate you all are.”

To do this, Nokia created an app called #2InstaWithLove as a way for customers to show how much they want an Instagram app for Windows Phones.

The app is an extremely condensed version of Instagram, allowing you to take a photo and apply a polaroid filter with the hashtag #2InstaWithLove on the bottom of the picture.

At the beginning of this year, some Windows Phone users created an online petition in an attempt to get companies such as SquareGoogle and Instagram to make versions of their apps for Microsoft’s mobile platform. The Verge reports that Microsoft is busy building an Instagram app, but that it’s still in testing.

Nokia announced two new Windows Phone 8 models late last month, aiming to expand its market share by appealing to smartphone buyers on a budget and those in developing countries. That was part of a broader effort by Nokia and Microsoft to gain traction in the smartphone market against iPhone and Android, while securing the No. 3 position against BlackBerry.

Around the same time, Nokia also released its “Here” location apps to all Windows Phones, making an outsized bet on the Windows Phone platform and showing that it needs the larger ecosystem to succeed in the long run.

So, what do you think of #2InstaWithLove? Creative? Desperate? A little of both?

Previously on GeekWire: Windows Phone fans petition Square, Instagram, Google for apps


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  • Fahd Riyami

    I think you’re an idiot to not be able to tell that this is a marketing ploy, a PR stunt, whatever you wanna call it. Why would Nokia round up its “desperate” customers only to have Instagram ignore their request and disappoint WP users all over again? This is obviously a sign than Instagram for WP is already in the works with an imminent release.

    • guest

      Anyone who starts a comment with “I think you’re an idiot” might want to take a look in the mirror.

      • Fahd Riyami

        What a great, valid response to the argument. I will admit though that I might have been a little harsh, but its these types of useless (and frankly, a little biased) articles that push my bottons. Especially when it comes from a supposedly well-reputated site like Geekwire.

  • guest

    Why not bury Instagram by building a far better app? Yeah, I know, too out there. That would take innovation, effort, and marketing savvy.

    • Moody Caplan

      Sure but since Operah is on instagram socially , they can’t compete with that , I think you understood that by Operah I mean traction.

      • guest

        Yeah, silly Google coming up with Search, Chrome, Gmail, Gapps, Android, Chromebooks, etc. Didn’t they realize that Yahoo, IE, Hotmail, Office, iOS, and Windows had too much traction?

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