“Scroogling” isn’t quite over yet.

Contrary to earlier reports today that Microsoft ended its “Scroogled” ad campaign against Google, the Redmond software giant just came out with a statement saying that it is far from over.

Here’s what a Microsoft spokesperson had to say:

“Scroogled will go on as long as Google keeps Scroogling people. We know Google doesn’t like it when the facts come out. Chapter two of the consumer education campaign has shown people care about their privacy. More than 3.5 million people visited scroogled.com, and nearly 115,000 people signed a petition asking Google to stop going through their Gmail.  Stay tuned for the next chapter.”

In terms of what Microsoft’s Director of Search Stefan Weitz meant when he told California’s KQED that the company’s “Scroogled” campaign was “about finished,” here’s how Microsoft clarified that:

He was specifically referring to the ad portion of this phase, which has finished its scheduled run, but the Scroogled Website and the petition remain active, and the important conversation about privacy continues, and so does this important consumer choice.

That means you won’t be seeing many more ads like these:

Back in November, Microsoft first attacked Google’s new shopping advertising model and they even created a new word and website to prove it.

Then early last month, Microsoft re-launched the Scroogled assault by featuring ads highlighting the fact that the search giant uses the contents of Gmail messages to deliver ads. That caused Todd Bishop to write how the ads felt a lot like those endless election campaigns full of not-quite-complete information designed to motivate us based on our fears.

So, there’s that. Long live Scroogling.

Previously on GeekWire: Microsoft’s new Scroogled ads: Aren’t we smarter than this?

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  • http://twitter.com/isaacada1 isaacada1

    Talk about a waste of money and resources Microsoft. How about putting that money into making better products! Your new Outlook is a good first step.

  • Tool

    A spokesperson really said/wrote “scroogling”?

    What a useless souless tool you are.

  • Guest

    We understand and support this strategy. As long as the ignorant continue to scroggle themselves, superior minds will need to educate them about more viable alternatives.

    • Alastair Gilfillan

      You mean…like Microsoft’s advertising network that also collates data about users to target as?

      • Nathan O

        Not but reading your private emails.

        • Alastair Gilfillan

          Nobody but me! ;-)

  • mikeossur

    If you can’t compete because your products are shiiite, then you can try scare tactics.

  • Stas Ripa

    waiting google glass

  • Stas Ripa

    waiting google glass

  • guest

    How many millions got blown on that one?

  • salarus

    I wonder MS still isn’t talking about their data collection through Skype…Seems so odd how they would want full disclosure from a rival, but for their own customers could care less.

    It’s hypocrisies such as this which are making MS a punchline.

  • http://www.techmansworld.com/ Michael Hazell

    I know folks are on the fence about this ad campaign from the start, but I do think that Microsoft should not fool the consumer. Google does mechanically read your emails, but no one (supposedly) reads your emails.

    Either way, I do support the idea that personal messages shouldn’t be read at all, through any kind of means. I’ve been using Microsoft online services since 2009 and have never looked back. I use Google too, but I don’t use it for email.

    I’ll look forward to what their next ad will be. I’m sure that a lot of us will be seeing that soon.

  • http://giftguy.co/ Stephen Medawar

    The issue I have with this ad campaign is that Microsoft doesn’t talk enough about why their product or user experience is better than Google’s. It seems like a political smear campaign in that I just want the candidate to talk about what he or she stands for, not what the incumbent doesn’t.
    UX > Ad Targeting.

  • notjesus

    Just another example of a company’s last ditch effort to convert consumers through smear campaigns. Not saying google is the end-all be-all search engine, but it’s no secret that folks pay google to advertise their brand through the SERP; why would it be any different on their shopping page? God forbid people do a little research…bunch o’ lazy bass-turds.

    • Steven P. Mitchell

      Yea, Google actually sucks as a search engine. Its algorithms are sophomoric, but it was the first dedicated search engine coming out into June of 1999, so it has become the dominant force. But it has not improved a single iota, other than the incrementation of its database, since 1999. As you note, however, they have become much more sophisticated at gaining a monopoly through the integration of advertising with their search engine. And as you note, this is simply one company’s attack on another company – neither company, of course, having any scruples about the morality of their business schemes. It is simply a ploy by Microsoft to attack Google. One monopoly hates another monopoly.

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