A game of roulette in the new GameHouse Casino on Facebook.

GameHouse is placing a bigger bet on casino-style social gaming starting today— moving beyond its existing Facebook slots game to launch a larger casino on the social network, with more than a dozen games. GameHouse also is expanding its original slots game to iPhone and iPad with the release of a new iOS app.

The GameHouse Casino lobby on Facebook.

It’s part of an effort by GameHouse to reshape the category of social casino games, in which gamers can buy credits but can’t win real money. GameHouse is promising expanded social experiences including a “Party Play” feature and the ability to see which games friends have recently played.

“We see the social casino space as a big opportunity for the company since this category of gameplay is so popular on every platform,” said Matt Hulett, GameHouse president, in a news releasing announcing the GameHouse Casino. “Vegas-style gaming is a real interest for millions of people around the world and we’re excited to be building an experience for consumers across all of their devices, anytime everywhere.”

GameHouse, the video-game division of RealNetworks, brings a more polished look and feel to its casino than many of the existing competitors in the market, but its Facebook casino is also a relatively late arrival on the scene.

Seattle’s DoubleDown Interactive, an early entrant in the space, was acquired last year by gambling giant IGT for up to $500 million, and has experienced steady growth thanks in part to gaining traction before Facebook started making it more difficult to attract new users without paying a premium for promotions on the social network.

The RealNetworks Games division posted $67.1 million in revenue in 2012, a 31 percent decrease from the year before. The company sees growth potential in social games even without real-money wagering, citing a Morgan Stanley estimate that annual revenues for the social games sector will hit $2.5 billion by 2015.

Comments

  • Guest

    Congrats to GameHouse on the launch! With online gambling becoming legal in New Jersey, we expect GameHouse to enjoy a virtual monopoly on cybertable games and slots. Well-positioned, well-played, well-fed. Kudos.

  • Guest

    Unfortunately, if you look at the numbers (for GH casino) on appdata, you will see that while they’ve been able to push their MAU up thru paid customer acquisition, their DAU has remained flat, which means they’re churning out nearly all of what they are acquiring.

    The goal here, as has been intimated elsewhere, is to clean up GH for sale (by pushing into a higher arpu segment) but this will probably not do it unless they can retain more customers and keep their engagement up, which isn’t happening now. Look for a bigger loss next Q in the GH #’s that Real reports when all these costs hit.

  • guest

    Online gambling becoming legal, the casinos are going to lose customers. Companies that make slot machines are going to take a hit.

    No need to choke yourself in the smoke filled rooms(Yukky)

    • Guest

      Hardly, many of the major operators are already heavily invested in online gaming.

  • Micheal Syrus

    The online slot machines are like Video slot machines actually but with more variety. The slot machines usually have three or five reels which are put in motion by a single click. Each slot in each reel displays a symbol or a picture. Once the reels cease and the symbols match, the player wins. Now, latest slot machines have the concept of various pay-lines. As many as up to 100 pay-lines are acceptable in present online machines.

Job Listings on GeekWork