[Editor's Note: Christopher Budd worked at Microsoft for more than 10 years, specializing in security response and communications.]
Yesterday every current and former Microsoft employee felt the earth shift. Microsoft announced that the “stack rank” system for reviews — in which employees are rated and rewarded on a fixed curve — would be retired and replaced with something new.
To call this a major development is an understatement. In some ways this is a bigger development than the “One Microsoft” reorg or Steve Ballmer’s retirement as Microsoft CEO. It’s a development that gives hints about what we might expect to see in the coming months at Microsoft.
To understand why this is such a big thing, it helps to understand the importance this system has played at Microsoft.
First, stack ranking has been an integral part of Microsoft culture for decades. The system has undergone changes over the years (I count three changes to it since I started there in 1999) but the fundamental principle has been there a very long time. And for much of that time this system was viewed as sensible and part of what made Microsoft what it was. When I first learned about it in 1999, after I started at the company, my fellow employees spoke about it in a positive way. It honestly didn’t make a lot of sense to me then, but it did to everyone else. This system was as much a part of the unique culture of Microsoft as Bill Gates was.
Second, where reviews at other companies I’ve worked at were typically a thing that you just did once a year and were done with, reviews and performance management at Microsoft constitute an employee’s and manager’s central focus. At Microsoft, everything that you do will in some ways tie back to the review process and stack ranking. The way you get someone to do something for you at Microsoft is to make sure that it aligns with their goals and supports their case at review time. If what you want doesn’t support someone in stack ranking, you likely won’t get it. It’s not an exaggeration to say that the stack ranking systems influences what employees do nearly all day, every day.
With this background, you can see how eliminating the stack ranking system is a huge change of direction for the company. In a way, it portends a bigger change in company culture than Bill Gates’ departure did. And this huge change seemingly came out of nowhere overnight. It’s these points, the size of the change and the speed of it, that make me think this change tells us more about what’s going on at Microsoft and what we might expect yet.
The last time I saw Microsoft make a change this large and this fast was May 26, 1995 (four years before I joined). That’s when Bill Gates sent the famous “Internet Tidal Wave” memo to Microsoft executives. That set in motion a huge change not only in the company direction but its culture too. It was the closest thing I’ve seen to a large company turning on a dime, ever.
When I look at this huge change in the company culture, coming nearly overnight, and combine it with the equally sudden and unexpected announcement of Ballmer’s retirement, it leads me to wonder if we’re not seeing the hand of Bill Gates behind this. I’m loathe to be another “Bill Gates is coming to save Microsoft” voice: clearly they’ve been wrong many times. But a swift, decisive redirection of the company is characteristic of Gates when he’s focused and driven. He has been largely absent for the past decade. It could be possible he’s turned his eye back to Microsoft and decided he needed to do something. If Gates is behind this, my own feeling is that he’s gotten involved to change course, get a new captain he can rely on and leave it once again.
Whether Gates is behind this is purely speculative (for example, my wife who also worked at Microsoft disagrees with me on this). But what’s clear is that this is a decisive, bold step. For those who worried that Ballmer’s replacement would amount to no real change, only Windows dressing (pun intended), this step should allay those fears. I think we can conclude that there’s going to be more big changes yet to come. And that makes me think that the next CEO will be Alan Mullaly because, out of the rumored list of candidates, he would represent the greatest change for the company.
[Editor's Note: Check back tomorrow for a different perspective on this topic from GeekWire Chairman Jonathan Sposato, another Microsoft veteran.]
Christopher Budd works for Trend Micro, focusing on communications in the areas of online security and privacy, incident response, and crisis communications. Prior to that, he was an independent consultant and before that a ten-year veteran of the Microsoft Security Response Center (MSRC). He combines his prior career as an engineer with his communications expertise to help bridge the gap between the technical and communications realms. Follow him on his personal blog or on Twitter @christopherbudd.