Hate cleaning your grimy kitchen and bathroom every week?

Well, a new online service just expanded to Seattle called Pathjoy that might alleviate the need to do those time-consuming chores. You can think about Pathjoy a bit like Uber, the popular private driving service.

In this case, however, it’s a low-cost maid service to get your refrigerator scrubbed or floors mopped. Messy home and apartment owners in Seattle can go to Pathjoy, schedule a time for a cleaner to arrive, review a profile of the maid and then pay with credit card. Like Uber, customers are also encouraged to provide detailed reviews of their maid after each cleaning.

Founder Aaron Cheung, who came up with the idea for the company with his sister Adora, agreed with the comparisons to Uber in terms of operations. Both companies are trying to streamline an inefficient process, and both rely on a city manager to oversee individual markets. However, Cheung tells GeekWire that house cleaning is different from a private driving service in that “you know that your house is going to get dirty every month.”

The goal of Pathjoy, he said, is to put a trustworthy maid in every home at a reasonable price.

PathJoy charges $20 per hour for its cleaning services, which is more than 50 percent cheaper than established rivals like Merry Maids and Molly Maid. Asked how Pathjoy could undercut those rivals in price, Cheung said that historically maid service has been priced as a luxury service with very healthy profit margins (About $40 to $50 per hour, with maids receiving minimum wage or above).

Cheung added that they are utilizing technology to “streamline some of the inefficiencies” in the maid booking process, thus leading to lower prices for consumers. The service requires a minimum of three hours of cleaning, with users filling out a form with questions about a home’s square footage and number of bathrooms and bedrooms. He said they chose to expand to Seattle and LA – the first markets for the company outside of the San Fran Bay Area –  because tech-savvy customers had requested the service.

Aaron Cheung is a MIT and Y Combinator grad, while his sister Adora, previously worked in the cleaning industry and at tech company Slide.  As entrepreneurs, Cheung said that they rarely had time to clean their homes, thinking their had to be a better way to arrange and pay for maid service.

“Maid service today is either way too expensive or very unreliable,” Cheung says. He declined to say how many customers have tried the service to date, or how many maids they have partnered with.

The expansion into Seattle comes at an interesting time, since Amazon.com recently started testing its very own services marketplace, including the ability for customers to request technicians to come to homes to install flat-screen TVs.

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Comments

  • Stinky Peter

    wait – were these guys not around when MyLacky was?

  • Fred

    I currently pay $60 for three hours and scheduling is not a problem at all. Seems like a “me too” idea that will surely fizzle out.

  • what are you paying?

    Is Pathjoy paying maids more than the competition does? If they can undercutting the competition through efficiency, they can pay the maids more making it win-win pricing.

  • Stephanie Rohrer

    This is the worst service I have ever used – they cancelled numerous times, were late when they finally showed up. Yes I’m sure great for a college kid with Ikea furniture and pizza boxes. DEFINITELY not a use for exec style home with nice things. They do a TERRIBLE job, my husband and I could have done better in two hours and the workers make you worry they might steal your jewelry. I would NEVER use these guys again and would give them 0 stars if possible

  • Ron Cowgill

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    counsel. The expertness is extremely vital in associate degreey business we tend tosquare
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  • Karina Perales

    The only reason why they can undercut their rivals’ price is because they evade payroll taxes by treating the workers as independent contractors. They say they pay their cleaners $12 to $15/hr, which in reality is not a lot of money taking into consideration the worker needs to pay for half the supplies, gas, car repairs, and contribute to their own self employment taxes. I’d rather work for $10/hr in a reputable brick and mortar business and receive all sorts of benefits as a full time employee. Some residential cleaning businesses even provide their own company vehicles and offer generous bonus incentives and health insurance. These guys are going to get in serious trouble with the IRS.

    • Kriss

      Washington state is already looking at them.

  • kriss

    Washington state is already looking at them!!

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