Kirkland, Wash., will be home to a new domain services company called Rightside Group after its spinoff from Santa Monica, Calif.-based Demand Media Inc.
Taryn Naidu, currently Demand Media’s executive vice president of domain services, will become the CEO of the new company when the proposed spinoff is completed.
Demand Media announced the details this morning, following its previously announced plan to spin off the domain services business. The choice of Kirkland is a logical move given that Demand Media’s established domain registrar service eNom has a large presence in Kirkland.
The company didn’t give a specific timeline for the spinoff. With the move, the company is hoping to capitalize on the growth in the domains industry, particularly with upcoming availability of new generic Top Level Domains — as the traditional .com, .org and .net are supplemented by many new options.
Rightside says it will have 15 million domain names under management, with more than 20,000 distribution partners. Other brands to be part of Rightside include Name.com, United TLD and NameJet.
Naidu said in a news release, “It’s an exciting time for us, as new gTLDs start going live this year and our path to becoming an independent public company as a leader in our industry progresses.”