Until today, AT&T was the only option if you wanted to customize a Moto X, the first phone that Motorola Mobility created as a part of Google. But now, you can get a unique version of the phone without switching carriers.
The MotoMaker tool gives users a chance to customize the look of their phone with accent colors, custom back panels, and engraving. Motorola announced that it would be possible to customize a Moto X with a wooden back, but those haven’t been made available yet.
While hardware customization is nothing new, the MotoMaker tool also allows users to set up their phone before it’s sent to them by logging in with Google+, setting the wallpaper and a personal greeting that will run on startup.
The Moto X isn’t the only Google phone up for grabs, though. The change comes almost two weeks after Google released its new flagship Nexus 5 phone in conjunction with LG.
A fully customized 16 GB Moto X will set you back $99, while its 32 GB sibling will set you back $199. To try out the MotoMaker, head over to motomaker.com.