LikeBright, the online dating site that taps into the power of social networks to find one’s perfect match, has found a new mate of its own. The Seattle startup is announcing today that it has linked arms with the Bing Fund, the newly-formed investment vehicle of Microsoft’s search engine.

It marks the first investment by the Bing Fund in a Seattle startup since the fund was formed last summer.

LikeBright is different from other dating sites in that it utilizes data from social networks to help people make connections.

“Most single people meet their partners through friends, and lots of people like to set their friends up,” said founder Nick Soman. “We give them a simple, social and safe way to do this online. People deserve to find love through the people they trust. Having Bing and Microsoft in our corner will help us make it happen faster.”

Soman declined to disclose the size of the investment from the Bing Fund, but the company is celebrating the deal with a fun competition. Starting this week and running through February 14th, the company is hosting a competition to find the world’s best matchmaker.

A graduate of TechStars Seattle, LikeBright previously raised $650,000. It plans to make money through partnerships with local merchants and with subscriptions for premium features.

Previously on GeekWireLikeBright: Helping nice gals find good dudes since 2011

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  • Spencer Rascoff

    A huge congratulations to Nick and the team at Likebright. Really happy for you. Good luck!

  • Jeff


  • Merrick

    Awesome. Congrats Nick!

  • anthonystevens

    Congratulations Nick and team – crush it!

  • Lewis Lin

    Way to go Nick, Richard and team! Love that you guys are changing how people meet others online!

  • Tom Leung

    Love these guys. Well deserved!

  • Bill Bryant

    Nick, perseverance pays off – congrats on finding a terrific, value added investment partner !

  • NWEN

    Congrats to the LikeBright team!! Boom.

  • Robi Ganguly

    Boom! Nice job Nick and team LikeBright.

  • Thomas R.

    Not to rain on anyone’s parade, but I can’t be the only one wondering how this startup will compete with Facebook’s new Graph Search, especially when Facebook pitched it as a way to find dates…

    • Marcelo Calbucci

      You mean “find friends of friends who are single, good looking, looking for a mate, live near me, find me attractive and we are going be happy ever after”. I agree LikeBright can’t compete with that.

      • Thomas R.

        Trying to figure out the difference here, is it just a reversed use case?

        Use case 1: FB Graph Search

        1.) I find friends of friends who are single

        2.) I filter those friends by pictures, interests, location

        3.) I ask mutual friend to do intro

        Use case 2: LikeBright:

        1.) Mutual friend filters friends who are single

        2.) Mutual friend does intro to people they think are matches

        3.) Those people filter and decide if they want intro?

        • Nick

          Thomas, rain away – I think we traded perspectives a while back too on :) It’s a smart and fair question. My take is that

          1) Graph Search is a great move for FB since it’s great for their users (and Bing is a partner!) and 2) discovery is an important first piece of the dating puzzle – starting the conversation is equally key. We hope to enhance our product via Graph Search and then help single folks connect and date better, full stop.

          • Thomas R.

            Thanks for humoring me Nick. And you’re probably not the only one dealing with questions like this (Yelp, FourSquare, Zoosk, etc.) after Facebook’s announcement yesterday.

            I’m curious to see how you and other startups will change (if at all) their products so they are either complementary to Graph Search or in competition with.

  • Marcelo Calbucci

    Congrats Nick, Richard & team!

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