The seven-month-old company, which was co-founded by Seattle-based Cheezburger Network CEO Ben Huh, said that de Rosa will start work next month. The social media guru has spent the last two years at Reuters helping the company expand its social presence.
Here’s more from de Rosa on why he’s joining Circa, which now has a 12-member editorial staff:
There’s a huge opportunity to present news in a way that’s made for mobile. Nobody is thinking about this more than Circa and I’m thrilled to help move that mission forward. Matt and David have a proven record of success and I feel like we have a shared vision for transforming the traditional article format.
I first became aware of Circa in its early incarnation as The Moby Dick project. It captured my attention because it hit on so many things I knew were wrong about the way we still continue to present and produce news. Seeing those ideas distilled into Circa was very exciting. There are many other elements of the Moby Dick project that I hope we can implement as well that continue to move us in the direction of creating the ideal presentation for news.
Circa, which launched last October, centers on the idea that the traditional news format on a print product is a completely different beast than on mobile devices, where more and more people are getting their news from. Instead of publishing full-length articles like in newspapers or websites, Circa’s editorial team aggregates the top stories and breaks them down into “atomic units of news,” that users can swipe through.
These units of news can be anything from news facts, background info, photos, quotes, videos, etc. To find out more, users can scroll down to find more “units,” that provide more in-depth information on a given topic.
When Huh first announced plans for Circa, he told us that the goal was to redefine news presentation.
“This was an idea born from my experience with Moby Dick,” Huh said. “But it really goes back to the orignal problems I had with news presentation. We’re essentially going back to square one and asking the question: ‘What if journalism and news was invented today?’”
Previously on GeekWire: Cheezburger cuts 35% of its staff as it looks to make the transition from desktop to mobile