Miramax signed a similar contract with Netflix in 2011, so Amazon’s deal does not appear to be exclusive to the Seattle online retail giant.
Amazon is trying to catch up to Netflix in the streaming media business. Prime Instant Video, available as part of the $79/year Amazon Prime membership program, is a subset of the company’s larger Instant Video streaming catalog, which offers streaming movies and shows for individual purchase and rental. The Prime membership program also includes free two-day shipping and Kindle book rentals
Previously on GeekWire: Amazon swipes Dora from Netflix with new Viacom streaming deal