KindleFireHDXMaydayWhile families were unwrapping brand new Kindle Fire HDX tablets this Christmas, Amazon’s staff of tech advisors was waiting for users to push the “Mayday” button on their new devices to access the company’s live, on-device customer support. According to new numbers released by the Seattle-based retailer, those advisors were ready.

Amazon’s tech advisors answered Mayday within 9 seconds, on average — 6 seconds under the company’s goal for Mayday calls, the company said today. That’s considerably less than long waits for traditional tech support elsewhere.

“We’re excited that millions of customers opened a Kindle Fire tablet this holiday season, and we’re glad so many customers tried out the Mayday button,” said Dave Limp, Vice President for Amazon Kindle, in a statement.

Not everyone was in dire need of help, though. Amazon said that support staffers received a call from a group of carolers thanking them for their work, as well as another new Kindle Fire user who set their background to a picture of a fireplace hung with stockings, just to wish the support staff a merry Christmas.

Since Mayday seems to be a key for getting quick customer service from Amazon, the rapid response times are an extra benefit, especially for those users whose gifts may have been stuck in limbo.

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline


  • thejory


  • Lonestar

    The real story isn’t in whether they achieved the goal, but how they achieved the goal. Do even the most superficial bit of digging and you’ll find that they’ll literally do and spend anything to hit those goals. Anything.

Job Listings on GeekWork