Most consumers put real estate buying and selling on hold during December, spending time with family and enjoying the holidays. But, even so, many folks still appeared to be checking out Zillow.
The Seattle online real estate company reported today that it attracted 23.4 milion unique visitors during the month of December, up 79 percent from the 13 million people who visited the site in the same period of 2010.
The December traffic numbers also were up from the 22.4 million who visited during November, but down substantially from the record 25.1 million who checked out the site in the hot real estate month of August.
Shares of Zillow are down just over one percent today. The company, which went public at $20 per share in July, is now trading at $22.71.
According to the SEC filing, Zillow switched from Omniture to Google Analytics in September. The company said that the two products offer “materially consistent measurements of our monthly unique users.”
The company has benefitted from two acquisitions in the past 12 months: Diverse Solutions and Postlets. Both helped the company grow its visitor count.
Previously on GeekWire: Zillow overtakes Realtor.com to become second most visited real estate site in the U.S.
