Samsung gains smartphone market share as Apple preps for latest iPhone launch


Samsung continues to dominate the smartphone market, but Apple could see a resurgence with the introduction of its new iPhone model expected later this year. That’s the latest from Gartner, which today released a report on worldwide mobile phone sales.

“High-profile smartphone launches from key manufacturers such as the anticipated Apple iPhone 5, along with Chinese manufacturers pushing 3G and preparing for major device launches in the second half of 2012, will drive the smartphone market upward. However, feature phones will continue to see pressure,” said Anshul Gupta, principal research analyst at Gartner.

According to the report, Samsung’s total mobile phone sales (including smartphones) was up 29.5 percent from the second quarter of 2011, driven in part by record sales of Galaxy smartphones. According to the report, smartphones now account for 50.4 percent of all Samsung mobile devices.

In the second quarter of 2012, consumer demand for the Apple iPhone weakened as sales fell 12.6 percent from the first quarter of 2012, but grew 47.4 percent year on year, the report said.

“Samsung and Apple continued to dominate the smartphone market, together taking about half the market share, and widening the gap to other manufacturers. No other smartphone vendors had share close to 10 percent,” Anshul said. “In the race to be top smartphone manufacturer in 2012, Samsung has consistently increased its lead over Apple, and its open OS market share increased to one-and-a-half times that of Apple in the second quarter of 2012.”

Here’s a look at the marketshare by operating system:

  • guest

    The weight-significance-hoo-ha-blathering-on-and-on that the iPhone gets when it’s a mere 6.9% of the global mobile market speaks volumes about media, tech and marketing (and overpaid “analysts”)…but, doesn’t say much when it comes to the average consumer.

    Big whoop. The iPhone has an appeal to high-dollar-net-worth-consumers, typically white, in North America. They spend a lot of money and think a lot of themselves. But, really, 6.9% — If that were inches rather than percentages, I don’t think it would get much attention?

    • guest

      The 6.9% is deceptive. Symbian still has large share but it’s a dying OS. iOS isn’t. It’s the solid #2 in smartphones. Also, these figures don’t include app sales and digital downloads. The net is that Apple’s phone business accounts for something north of 70% of total industry profit. So yeah, that a pretty big whoop regardless of the fact that the media happens to generally be Apple-friendly.

  • Guest

    It’s a shame that Apple’s innovation died when its CEO did. Other than higher resolution displays, the man in charge now is bereft of ideas.

    Thank you, Samsung, for lighting the way forward.

    • guest

      And yet MS still can’t do better than matching Bada. Maybe Apple just feels bad and is taking a breather rather than lapping MS again.

      • Guest

        Microsoft has the fastest-growing OS in mobile. By 2016, according to my anal. friends at IDC, it will have passed iOS in market share. http://www.geekwire.com/2012/idc-trims-windows-phone-projections-sees-microsoft-2-2016/

        • Guest

          Yeah, at this rate it might catch RIM in just another few years.

          And IDC predictions? Seriously? How many times have they had to downwardly revise their PC growth forecast so far this year? If they can’t even get that right, what value should be placed on their competitives estimates for mobile? Sounds like just another guess to me.

        • Dragon

          exactly, accordingly to your anal :)

        • http://twitter.com/topscientist Top Scientist

          Fastest growth in mobile? PURE COMEDY GOLD. Maybe relative to their microscopic market share. 2% to 4% is doubling after all. LMAO!

    • http://twitter.com/topscientist Top Scientist

      Oh give it a rest, half-wit. It’s been a whole 2.5 since they revolutionized an industry, You have no clue what they’re up to.

  • guest

    What matters is the quality of the consumers, not just the quantity.