The Redmond-based mobile marketing company just inked a deal with China News Network (CNC), the broadcast TV news division of China’s largest and official news agency, Xinhua. Red Loop will launch global mobile advertising services on CNC’s mobile TV apps.
Xinhua, which serves an audience of more than 2 billion, launched CNC in 2010 to deliver 24-hour news coverage.
Red Loop is the first mobile ad services provider in China to be certified to the Internet Advertising Bureau’s (IAB) mobile ad measurement guidelines.
“As an industry visionary, China Xinhua News Network has embraced the shift to mobile as consumers increasingly use smartphones and tablets for their media consumption. We are honored to support their efforts to deliver a world-class experience to their audience,” Teashah Yang, CEO of Red Loop, said in a press release.”Premium advertisers and brands will benefit from our comprehensive ad services which provide advanced targeting and campaign analysis tools designed to maximize audience engagement.”
Yang also previously worked at Amdocs and Microsoft and is primarily based out of China.
China overtook Germany in June as the world’s third-largest media and entertainment market. Right about the same time, China National Radio selected Red Loop as its mobile advertising service provider.
Red Loop Media Chairman Harel Kodesh, one of a handful of Seattle area angel investors bankrolling the company, told GeekWire in June that mobile advertising remains a “nascent” business in China. But he also added that the market is starting to accelerate, one of the reasons why the company recently brought on new funds.
“Every brand known to man is deciding that China is their next battleground,” said Kodesh, adding that startups in some cases have advantages over big mobile ad players like Google in China.
Previously on GeekWire: Mobile ad revenues nearly double in first half of 2012