Microsoft says it doesn’t have any plans to bring its own Windows Phone devices to market, according to an Information Week article throwing cold water on a report from a Wall Street analyst last week.

In the mobile phone market, the company has adhered to its tradition of making the operating system for a wide variety of device makers, and not marketing its own devices.

However, last week, Microsoft announced plans to make its own tablet computer, the Surface, and a report from analyst Rick Sherlund cited sources saying that the company might have plans to apply the same strategy to mobile phones.

“No, we do not,” said Greg Sullivan, senior marketing manager, according to the Information Week article.

Asked for further details, a Microsoft representative reiterated the company’s previous statement, “We are big believers in our hardware partners and together we’re focused on bringing Windows Phone 8 to market with them.”

Microsoft also announced Windows Phone 8 last week, saying that the first wave of devices Nokia, Huawei, Samsung, and HTC later this year. Nokia, Microsoft’s flagship Window Phone partner, has been struggling to compete with Android and iPhone in the smartphone market.

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  • David Milesi

    I bought MSFT stock today for the first time. I am beginning to get a good feeling about this company and its direction. Who’s with me??

  • Guest

    We would expect Microsoft’s vision to change based on the success of Surface. Own-brand hardware has both been a bane (Xbox 1 and early Xbox 360) and a boon (later Xbox 360, PC peripherals) to Microsoft, and we expect that the company will apply the learnings from earlier challenges to newer endeavours.

    • Thistimewillbedifferent_honest

      Xbox 1, Xbox 360, Kin, Spot watch, Zune, Zune HD, Web TV…

      • Guest

        Excellent! To that I’d add Microsoft Natural Keyboard, the optical mouse, the mouse wheel, new Xbox 360s, Kinect, SideWinder joysticks, and the list of successes just keep on coming!

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