Inrix CEO Bryan Mistele is transforming how companies get traffic information. Photo: Annie Laurie Malarkey

It’s no secret that Bryan Mistele wants to take INRIX public. But the Kirkland provider of traffic data appears to be getting a bit closer, with The Wall Street Journal reporting that the company has hired Goldman Sachs Group Inc. and J.P. Morgan Chase & Co. to help lead the efforts on a 2013 IPO that could raise up to $100 million.

INRIX, which spun out of Microsoft, has been bolstering its board and management team in recent months as a possible sign of its intentions to go public.

INRIX has been discussed as a possible IPO candidate for more than a year, especially after the company raised a $37 million round of venture capital and purchased its largest European rival for $60 million last year. In March, we put it on our list of five Seattle area companies (along with Tableau, Zulily, Apptio and Tableau) that could make the leap to the public markets.

“We are certainly on the path of wanting to take this business public,” Mistele told GeekWire last year. UPDATE: A spokesman for INRIX declined to comment on the WSJ report, calling it rumor and speculation.

Previously on GeekWireINRIX CEO Bryan Mistele on surviving 70 VC rejectionsPodcast with Bryan Mistele: Apple, Atari, AT&T, and how technology is changing the daily drive

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