is a new online marketplace where dog owners can discover pet sitters

Dog-loving venture capitalist Michael Arrington is among the new investors in, the Seattle online service that helps pet owners find lodging for their canine companions. The company, started by venture capitalist Greg Gottesman at a Startup Weekend event in Seattle last year, just closed a $3.4 million series A financing round.

In addition to Arrington’s CrunchFund and Gottesman’s Madrona Venture Group, angel investors Geoff Entress, Andy Liu and Scott Howe also participated. The new money, a portion of which was previously reported by GeekWire, will be used to expand the service nationwide.

Until recently, the 9-person company — with about 5,000 registered pet sitters in more than 700 cities — had marketed the service in only Seattle and Portland. But that will change with the latest funding as it takes the service national, with big plans to raise its profile in the coming months in major cities.

Easterly said he’s excited to join forces with Arrington, pointing to the TechCrunch founder’s numerous connections in Silicon Valley. There’s no shortage of competition in the arena that is attacking, so Easterly and his pack will need all of the help they can get.

Just last month, DogVacay emerged in California. Other players include StayHound and WagIt.

“It’s early, and I think the opportunity that we all see is that there is a very large industry that is very broken,” said Easterly, the owner of four-pound Pomeranian by the name of Caramel. “And that people are really dissatisfied with the existing commercial options.”

The former aQuantive executive added that the bigger challenge than the rival startups is the “education battle” over the existing pet care options that dog owners face, ranging from low-budget kennels to expensive dog retreats., along with the other upstarts, are attempting to fill that middle ground.

Like other online marketplaces, takes up to a 15 percent cut of the transactions that occur through the Web site. (Those pet sitters who do more business through will get a slight break on pricing). Rover also offers some featured advertising, allowing pet owners to pay for featured placement on the site.

In addition, the company is adding services to make the entire pet sitting process simpler and more convenient, including photo updates; maintenance of veteranarian records and pet care instructions; 24-hour customer support; and a satisfaction guarantee that includes coverage of incidents (up to $2,000) if the pet is hurt or injured during the watch of the pet sitter.

“As Rover goes from just a listing service to actually providing a lot of benefits during the stay activity, it just makes a lot of sense for dog owners and dog sitters to want the transaction to go through Rover,” Easterly said.

Previously on GeekWireOnline dog fight: rival DogVacay launches Airbnb for pets

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  • Guest

    for dog sitting? People, my brother built a multimillion dollar business with
    nothing more then a line of credit from a local bank.

    sitting is a local service business. Maybe a franchise. Maybe.

  • David Shim

    Congrats to the team at Rover!

  • Kristina Weis

    Interesting… I actually just discovered recently. Oddly they had a Google ad pop up when I searched for “cat sitting.” Wish they actually did something for cat owners and sitters, though.

  • Franck

    Way to go Rover! This capitalization will help to position them as the leader on that very specific growing market. So proud to saw the first days of its existence at SW Seattle!  

  • Pan Pot

    Echos of This proves the existence of a bubble ready to burst. And doesn’t address the real challenges of dog sitting, chihuahuas who refuse to eat their dinner unless it is heated and fixed to their liking, howling when left along, etc.

  • Shauna Causey

    Great news. Congrats, Greg and team! I’m now a big fan of Rover after learning about it at SXSW. 

  • Ryan Burt

    I’m a little surprised at the negative comments here – seems like a great idea, an unmet need in the market.  If airbnb can do this for the short term rental industry why can’t it work for pet sitting?  they need to raise money to build fast, it’s the network effect so they are all going to race to build the largest networks of pet sitters and people who need pet sitting services.  The beauty of this model is that is often the same person.

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