Looks like Amazon is taking a bite out of the Apple.

GigaOM spotted a trademark application indicating that Amazon is considering an extended warranty and repair service for the Kindle.

It’s more than just similar to Apple’s repair service, AppleCare — the wording of the trademark description is nearly identical to Apple’s trademark.

Here’s Amazon’s:

“Maintenance, repair, updating and installation services for computer hardware, computer peripherals, computer networks and consumer electronic devices; consulting services in the field of physical maintenance of computer hardware, computer peripherals, computer networks and consumer electronic devices; technical support services, namely, troubleshooting in the nature of the repair of computer hardware.”

And Apple’s:

Maintenance, repair, updating and installation services for computer hardware, computer peripherals, computer networks and consumer electronic devices; consulting services in the field of physical maintenance of computer hardware, computer peripherals, computer networks and consumer electronic devices

This is an interesting move by Amazon, especially considering the low margins on Kindle sales. Extended warranties are certainly money-makers and is a $25 billion industry. As GigaOM points out, Amazon currently offers Kindle customers an extended warranty program from third-party provider Service Net.

And perhaps the language in Amazon’s trademark filing — computer hardware, consumer electronic devices — is an indication that they are planning to develop more personal devices than just the Kindle.

Previously on GeekWire: Former Kindle ad guru sues Amazon over termination, alleges internal retaliation 

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