Amazon shipped more than 1.2 million Kindle Fire tablets worldwide in the second quarter, up significantly from the first quarter, but strong sales of Apple’s iPad left the Amazon device with a relatively modest slice of the overall market, about 5 percent.
Those are the latest numbers from the IDC research firm, released this morning. The Kindle Fire figures are notable in part because Amazon doesn’t publicly disclose unit sales numbers for its Kindle lineup.
Apple shipped more than 17 million iPads in the second quarter, up 84 percent from the same quarter a year ago, coming in with 68 percent market share. Samsung shipped 2.4 million, up 117.6 percent, for 9.6 percent market share. Amazon came in at No. 3, with 1.25 million units shipped, for 5 percent market share.
Amazon launched the Kindle Fire with 4.8 million units shipped in the holiday quarter of 2011, or nearly 17 percent market share at the time, before slumping to about 700,000 units shipped in the first quarter of 2012, according to IDC data. (Note: Kindle Fire ships only in the U.S. at this point.)
The Seattle company is widely expected to introduce a new Kindle Fire lineup for the fall.
Here’s the IDC chart, showing unit shipments in thousands.