For the eighth consecutive year, Amazon.com has come out on top in the Holiday E-Retail Satisfaction Index from research firm ForeSee, holding steady with a customer satisfaction score of 88 out of 100.
The numbers, released overnight, show Apple’s online store slipping 4 points to a score of 80, falling out of the top 5. Dell.com fell 4 points, to 77; and JCPenney.com saw the biggest decline, falling 6 points to a score of 78.
“This year, we’re seeing that even some of the largest companies in the country are at risk if they lose sight of customer satisfaction,” said Larry Freed, ForeSee president and CEO, in a news release announcing the numbers. The firm says Amazon “continues to set the standard for customer satisfaction.”
The numbers are based on more than 24,000 surveys collected between Thanksgiving and Christmas.
It was probably too late to make the survey, but Amazon doesn’t appear to have been dinged for the Amazon Web Services problems that contributed to the Netflix outage on Christmas Eve. Netflix rose one point in the survey to an overall score of 80.