Nearly 100 million Americans own a smartphone, and just 4.7% choose Windows Phone

The holiday season wasn’t too cheerful for Microsoft, at least when it came to its Windows Phone business. According to a new report from comScore, Microsoft lost market share during the three month period ending December 31st.

Obviously, that’s a critical holiday sales period, a time when many people pick up new mobile devices. However, consumers are increasingly turning to Android — which saw its market share jump 2.5 percent — and Apple — which released the new iPhone 4S in October and saw its share jump 2.2 percent.

Windows Phone, on the other hand, saw its share drop from 5.6 percent to 4.7 percent. On the bright side, that wasn’t as bad as RIM. The maker of the BlackBerry saw its market share fall 2.9 percent.

The report found that 97.9 million people in the U.S. now own a smartphone, representing 40 percent of all mobile subscribers.

Here’s a look at the top mobile device makers as reported by comScore.

Previously on GeekWireWindows and Windows Phone: Their worlds are colliding

  • Guest

    What is especially grim is that this is inclusive of all versions of Windows Phone (7, MinMo6.6, 6.0, etc.).  Were it just WinPho7, it would be sub 1%

    • Yetter

      I believe you are grossly exaggerating the remaining WinMo users

    • http://twitter.com/tarunjuneja tarunjuneja

      you must understand that…count starts from Zero 0 not from 50 or something else…
      and for them the count has just began

  • Guest

    Congratulations to Microsoft on achieving this ownership figure! As more mobile phone subscribers reach their two-year renewal window, the compelling new Windows Phones should attract even more smart-phoners to the Microsoft camp. Lucrative sales incentives and destination shopping experiences like Microsoft Stores should help increase penetration.

    (Not a Microsoft shareholder)

  • Guest

    “I love our strategy. The board loves our strategy”

    - Steve Ballmer

    Fire Steve. Fire the board. Start over.

    • Guest

      OK. You’re now Chairman of the Board at Microsoft. Who do you pick as CEO and what would you instruct him to do?

      • http://twitter.com/TweetingAC Andrew Collins

        Alan Mullaly.

        • Guest

          OK, good start. What about all the business-oriented software like Windows Server, SQL Server, Exchange, and business analytics software? What about the web services division? Xbox is already making money, Andrew. I want to see Alan do great things for the other 99% of Microsoft.

          • Guest

            Xbox is marginally profitable (compared to software generally) and even then only on an annual basis. It still hasn’t even recovered the money lost creating it over the past decade. A new CEO should give careful consideration to spinning it off as a separate entity, like EMC did with VMware.

            There is plenty of opportunity still left in enterprise software and services, as IBM has proved over the last five years. In particular there’s a massive opportunity providing enterprise apps that are as appealing and functional as mobile and tablet apps. Because people are sick of using beautiful products outside work and then terrible UIs 9:5.

      • Guest

        I can think of a half dozen better qualified candidates, including Paul Maritz. The answer to your second question would take pages. Short form: do just about the opposite of Ballmer in every regard: do fewer things better. Focus on the customer always. Anticipate competitor’s actions instead of arrogantly writing them off only to get your butt kicked. Fix marketing, only for real this time. Stop Windows brand extension into areas where it doesn’t belong and actually hurts the product’s saleability (e.g. WP). Innovate instead of talking about innovating. End perpetual money losers. Be honest about the company’s past decade of failures and need to “think different”. Create a viable growth strategy. It’s so far gone now that this will probably require a “buy” vs “build” approach, at least initially, in order to see results faster.

  • Guest1

    As a consumer, Windows Phones do not include the most basic apps I need:  Skype (yes, promised “soon”), Google Calendar (not avail), Evernote (not avail).  So, screw it ’til they get the “basics” in their marketplace.

    As a developer, geez-louise, any one checked x-browser compatibility on a Nokia/Windows machine and IE9?  We did.  It took a weak of tweaking a mobile web page (one lousy page) to get the code that works on all Android browsers, iOS browsers and even some older browsers, to work on IE9.

    The only way Windows/Mobile wins is if NOKIA takes over the operation from the ground up.

    • columnbreak

      Skype is reportedly coming very soon (currently in internal beta; may be released during Mobile World Congress). Google Calendar gets a spot in Windows Phones’ built-in calendar if you put in your Google credentials (I use it for planning outings). The Evernote app was released in early 2011. Go do a search in the marketplace to find apps before jumping to conclusions: http://www.windowsphone.com/en-US/apps

      I’ve built multiple pages (primarily for the iPhone browser) a couple years ago and they all render well on Anroid’s browser and IE Mobile on Windows Phone (and even Windows Mobile. Whodathunk?). I’m absolutely not a pro at developing websites or apps, so I don’t know if that’s a knock on your developer skills or a feather in my cap or what…

  • http://twitter.com/tarunjuneja tarunjuneja

    also we must understand a stable release just arrived couple of months ago…