Windows Phone 7 ‘Mango’: Reviews show Microsoft making progress in mobile

It looks like Gizmodo has found its next favorite phone. And it isn’t from Apple or Google. It’s from Microsoft.

“It’s almost like the phone is happy to be alive. Which kind of makes you feel happy to use it. No other phone is like that,” writes Gizmodo’s Matt Buchanan in his initial review of Microsoft’s upcoming “Mango” update for Windows Phone 7. He concludes, “Pending some killer Nokia hardware or radical Android redesign, I think the choice this fall for all but the nerdiest of nerds is going to be very simple. iPhone or Windows Phone. Nothing else is that pleasant.”

That is, by far, the most glowing review I’ve found so far amid a flood of early looks tonight at the next Windows Phone 7 version. (Reviewers were loaned devices running Mango on the condition that they hold off on publishing until tonight.) But even if it’s at one end of the spectrum, the Gizmodo piece reflects a generally positive sentiment for the Mango update.

Or at least a general lack of negative sentiment. Summing up his initial experience with Mango, for example, Paul Thurrott writes on the Supersite for Windows that he’s “finding it hard to criticize this release with any enthusiasm.”

Even that qualifies as good news for Microsoft at this point. With its market share slipping, the company needs every bit of momentum it can muster to start gaining ground vs. the iPhone and Android devices. The Mango release, due out in the fall, adds more than 500 new features to Windows Phone 7.

Overall, the company is aiming for a smoother and well-thought-out experience. Examples include the ability to switch between Facebook chat and text messages in the same conversation; a guide called Local Scout that provides information about food, activities and shopping in a particular area; deeper integration between third-party apps and Windows Phone 7′s search features; and better polish on the user interface overall.

Mango is “what most people wanted to see from Windows Phone 7 when it was launched late last year” writes Matthew Miller on ZDNet.

Also see reviews and early looks by ThisIsMyNext, WinRumors, Seattle Times, AllThingsD, and SlashGear.

  • http://www.facebook.com/people/Steve-Murch/705204492 Steve Murch

    Windows Phone really does have some promise.  (It’s a truly fantastic development environment for general apps, for sure — can’t speak for games specifically.)

    Some suggestions for Microsoft:
    * Really, REALLY get on the retailers.  They are doing a horrible, horrible job marketing/positioning/merchandising the product.
    * Make a tablet based on WinPhone OS.  I know, I know, you’ve chosen the Windows 8 route with HTML5/Javascript and “Jupiter”, but it really feels to me like a “shell” approach where you’ve got too much going on — too much legacy support that’s needed, and it’s not truly a touch-ONLY experience.  It matters.  Consider working with a partner or two to just upsize Windows Phone to tablet form, even if you’re just prototyping and handing it around.
    * Make sure you roll out the Mango upgrade much more smoothly than the so-called “March” update.  Underpromise the date, and overdeliver.
    * Buy out some key app developers, or pay them a hefty fee to do an exclusive for a number of years.  Create a fund to offer “Windows Phone exclusive” features, and make them noticable.  You’ve got the cash. 
    * Kill off Windows Mobile once and for all.  Why the heck does the very first Google result for “windows phone marketplace” show an old Windows Mobile store, with no Windows Phone apps?  Do you expect consumers to know the difference?  Kill it.  Windows mobile sucks.  It’s confusing as hell.  Confusion kills sales.  Kill it.
    * Get in-app payments and in-app subscriptions working as soon as possible
    * Figure out offline ways to get more and more people’s credit card information in your system — a huge draw for developers to the iOS (and to a lesser extent, Android) environment is that people have very low friction to buy.  Consider a partnership with Amazon Payments, for instance.

  • http://www.facebook.com/profile.php?id=502496929 Alex Berg

    I’m a Windows Phone owner and a fan. While the phone lacks some features (as well as some key apps) they set the foundation for a great experience. I’m excited about Mango and seeing a more integrated approach to the apps. Pogo-sticking from one app to another on my iphone was tedious. I don’t miss my iPhone - or the chronic dropped calls. 

  • http://www.sciaticnervepainblog.com/ Sciatic Nerve

    A good attempt by windows. The features offered by this phone are too good and I’m looking forward toward buying it