Looks like Amazon.com has a hit on its hands, even before its new tablet is officially released to consumers.

The Seattle company is selling pre-orders for its new Kindle Fire tablets at a rate of 2,000 an hour, or more than 50,000 per day, according to website Cult of Android, which has gotten its hands on what it describes as internal Amazon inventory documents.

If the report is accurate, and the pace continues, Amazon will have sold 2.5 million Kindle Fires prior to the Nov. 15 launch — outpacing the first month of sales for either the iPad or the iPad 2, according to the site.

Of course, at $199, the high demand isn’t a huge surprise. Based on the sales numbers, it looks like people are willing to overlook the Kindle Fire’s shortcomings compared with the iPad, including the lack of 3G mobile broadband and front-facing camera.

The big question long term is whether Amazon can turn the Kindle Fire into a good thing for its bottom line — making up for the money it’s losing on the hardware through increased sales of movies, music, Amazon Prime subscriptions and e-commerce sales.



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  • Prairiefire

    “Lack of 3G mobile broadband” is not a shortcoming. Have you ever heard of mifi? Add the cost of it and a prepaid plan, and Fire is still a great bargain.

  • Curse

    Any mirrors? The Cult of Android article is throwing a 404 for me now.

  • Joe the Coder

    I suspect that rate will tail off quickly.   Even so, it does show that $200 is a sweet-spot price point for a tablet device.  I’ve noticed that pads are becoming an important part of the educational device mix – at 200, it becomes completely compelling.

    As to the “shortcomings” – I don’t want to pay $30/mo data fee for a tablet.  I’ve got plenty of wifi.   However, I do want to have a sd slot to add storage.  Would gladly pay $20 more for that.  Would like to see bluetooth, though.  Still, at $200, it’s kind of a no-brainer.

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