Eddie Bauer is notifying customers that customer emails have been stolen after the company’s email vendor suffered a breach of security. The Bellevue outdoor retailer says no credit card information was stolen. According to a message from CEO Neil Friske:

“We have been notified by Epsilon, the vendor we use to send emails to our loyalty program members, that some of our customers’ email addresses and names were taken during a breach of their system. This breach impacted Eddie Bauer as well as a number of other major retailers and companies. The email addresses stolen belong to members of our Friends loyalty program.”

The Wall Street Journal has more on the data breach at Epsilon, noting that about two percent of the company’s customers (including Tivo and JP Morgan Chase) were impacted.

[Via The News Chick, who has a full copy of the letter to customers]

Comments

  • http://www.intrinsicstrategy.com FrankCatalano

    Funny thing is, the very same Eddie Bauer Friends email (which I received) goes on to state, “Please also note, you may have received your Rewards Certificate and our Spring Sale email today. Those are both legitimate emails from Eddie Bauer.” An email warning about breached email accounts having to identify legitimate email? Makes the head spin.

    I’ve received similar warnings about Epsilon breaches from Hilton, Marriott, TiVo, Brookstone, Chase & Disney. Perhaps I’ll just stop opening commercial emails.

  • Brian Ratzliff

    It’s known in the email industry that email service providers (ESP’s) are being specifically targeted by hackers. In the last couple of months, there have been at least four firms with breaches, although Epsilon’s is certainly the most significant.

    It’s one of the reasons why we were always thrilled at WhatCounts to have an ASP solution and a behind-the-firewall appliance. I know the acquiring company appreciated the opportunity to sell both, and I bet they’re really happy about it now :-).

    I expect that we’ll see more stories like this in the future, not just in the email space but among other asp verticals where vendor firms are supplying technology to Fortune 500 companies – think email, analytics, social media etc.

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