With Hulu reportedly for sale and Netflix taking heat over its price hike, Comcast is making a bigger push to deliver online video content to mobile devices. The cable giant today announced that it plans to begin using video processing technology from Portland-based Elemental Technologies and video management technology from Seattle-based thePlatform — a Comcast subsidiary — to deliver premium video content to the Xfinity TV App for the iPad and iPhone.

The iOS app from Comcast offers about 6,000 hours of video content.

“Elemental is excited to work with thePlatform to accelerate the management and processing of Comcast’s streaming assets to PCs, tablets and mobile devices,” Sam Blackman, CEO and chairman of Elemental Technologies, said in a release. “Comcast, and MSOs in general, are seeking solutions that allow them to cost-effectively scale their operations with minimal impact to existing operations. ”

Comcast is the first customer to be announced as part of a collaboration between thePlatform and Elemental in which the two companies will jointly market their services to customers.

Comcast bought thePlatform in 2006, while Elemental raised a $7.5 million round last year from Voyager Capital, General Catalyst and Walt Disney’s Steamboat Ventures.

ReadWriteWeb notes that the Comcast’s new push is an interesting one because it needs a streaming media application to counter Hulu, Netflix and other online video services.

Comments

  • Guest

    Congratulations to Comcast on adding value to their television offering! With Netflix raising their prices 60% this year, Comcast television is starting to look like a more attractive option.

  • Guest 34

    If I’m not mistaken, doesn’t Elemental’s platform (GPU processing for video) focus on high volume and high speed encoding and transcoding?  The Comcast deal makes me wonder if they’ve progressed their platform for working on live broadcasts now?

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