Some heavy hitters in the technology industry are tossing their support behind Mashape, a San Francisco startup that’s building a marketplace for Application Programming Interfaces or APIs. Among the investors in the company’s $1.5 million round are founder Jeff Bezos, former Google CEO Eric Schmidt and Bellevue venture capital firm Ignition Partners. Other investors include large venture capital firms such as NEA and Index Ventures.

“I believe we’re just at the beginning of our road, I believe the market of APIs just started to take a shape, I believe we’ll have a roller coaster time ahead of us – fun without exceptions,” wrote co-founder and CEO Augusto Marietti in a blog post.

The company likes to describes itself as the “Lego box” for APIs, allowing developers to search its directory to find appropriate apps for specific projects. (Say for e-commerce, games and much more). It currently has 190 APIs available for browsing and researcy.

The site is still in beta, with some of the features only available to registered users.


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  • daveschappell

    Hey John — how is Mashape different than the dominant market leader, Programmable Web (, which is located here in Seattle?

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