says its new Kindle Fire tablet and Kindle e-readers will be available in more than 16,000 stores across the U.S. starting on Nov. 15, touting its retail partnerships with such giants as Best Buy and Target a day after rival Barnes & Noble poked fun at Amazon for lacking its own stores.

Kindle products have long been available at traditional retailers, but the lineup announced by Amazon amounts to a show of force.

“Customers will be able to visit any Best Buy, Target, Walmart, Staples, Sam’s Club, RadioShack, Office Depot, as well as several other retailers, to experience and purchase the $79 Kindle, the $99 Kindle Touch, the $149 Kindle 3G and the $199 Kindle Fire,” Amazon says in its news release.

Announcing his company’s new $249 Nook Tablet yesterday, Barnes & Noble CEO William Lynch called the Kindle Fire’s 6GB of usable storage “deficient,” and added, “If you wanted to get support with the Fire, where would you go? Amazon’s headquarters in Seattle?”


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  • Anonymous

    Here’s what Apple and B&N know: before I buy into a new toy, and evangelize it, I want to tinker with it, ask about it, and make sure it “feels” good.  When I walk into an Apple, Microsoft, or B&N store, I get to play with the tools and ask questions.

    On the other hand, when I go to Target or Costco and see a toy, I’m not allowed to touch it and there is no one around to talk to.

    Actually, you can buy an iPad at Target but it is an example of a $500 toy in a locked case somewhere back on a shelf somewhere.

    Actually, you can play with a Kindle at the Microsoft store. And you can even buy a sticker to personalize yours (like this, which my wife did.

  • Guest

    Congratulations to Amazon on sealing all these great deals! It’s great to be able to go to a brick-and-mortar store to try before I buy.

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