Amazon.com says its new Kindle Fire tablet and Kindle e-readers will be available in more than 16,000 stores across the U.S. starting on Nov. 15, touting its retail partnerships with such giants as Best Buy and Target a day after rival Barnes & Noble poked fun at Amazon for lacking its own stores.
Kindle products have long been available at traditional retailers, but the lineup announced by Amazon amounts to a show of force.
“Customers will be able to visit any Best Buy, Target, Walmart, Staples, Sam’s Club, RadioShack, Office Depot, as well as several other retailers, to experience and purchase the $79 Kindle, the $99 Kindle Touch, the $149 Kindle 3G and the $199 Kindle Fire,” Amazon says in its news release.
Announcing his company’s new $249 Nook Tablet yesterday, Barnes & Noble CEO William Lynch called the Kindle Fire’s 6GB of usable storage “deficient,” and added, “If you wanted to get support with the Fire, where would you go? Amazon’s headquarters in Seattle?”