Adobe found that shoppers who reached retail sites through AI chatbots were 40% more likely to buy during Prime Day than those from search, email or social media — the first time AI-referred traffic converted best. Amazon has blocked rival shopping agents from its store while building its own assistant. Read More
AWS is releasing the Agentic Shopping Assistant, a tool that lets retailers build AI shopping experiences using the same technology behind Amazon’s Alexa for Shopping, which drove nearly $12 billion in incremental sales last year. Read More
Amazon announced Alexa for Shopping, merging its Rufus e-commerce chatbot with Alexa+ into a unified experience, aiming to outdo ChatGPT and other general-purpose AI assistants for shopping. Read More
Amazon reports Q4 earnings Thursday, capping a tech earnings season dominated by a single question: whether the industry’s AI spending binge will ultimately be worth it. Here’s what to watch. Read More
Amazon Web Services is releasing new capabilities for its Bedrock artificial intelligence service, including the ability for customers to import… Read More
