Observa, a Seattle-based startup that uses AI to provide analytics on brick-and-mortar sales, has closed a $725,000 financing round. The company creates real-time, crowd-sourced retail audits that show brands and… Read More
As Amazon drives online sales skyward, a 4-year-old startup in the tech behemoth’s backyard is helping brick-and-mortar retailers fine-tune their marketing. This month Seattle-based Observa won the 16th Annual Bend… Read More
Erik Chelstad wants you to pay a little more attention to the person using the bathroom — not literally, but metaphorically. Chelstad is co-founder and chief technology officer of Observa,… Read More
Grocery stores don’t just place items on the shelf randomly. Food producers negotiate for prime placement, working with stores to get the box of cereal or can of soup right at… Read More